BEZUMIE — a logo for a clothing brand from Russia. Here, I aimed to reflect the brand’s name and its streetwear vibe through a composition that blends trendy neo-tribal patterns with more traditional spiked, decaying details typical of death metal logos.
The logo comes in three variations: basic, wide, and simplified, making it more versatile for use across different scales.
Additionally, a pattern in the style of the main logo was designed for application on clothing sleeves. It can also be used for other decorative purposes.
The pattern itself consists of two parts that can be used separately, making it even more versatile.
And finally, based on the pattern, two emblems with varying levels of detail were designed.